• How do I know what type of advertising media to use?
• How do I produce a TV commercial?
• What does it cost to distribute a CD-ROM advertisement?
• Is my business paying too much for its web site?
• Can a DVD do my marketing for me?
• Where do you find someone to write a TV commercial?
• How do I get free publicity in the newspaper?
• What does a TV spot cost to produce and air?

• I want to have a sexy tradeshow display - how do I do it?
• How do I lower the cost of my advertising?
• What am I overlooking with all of this electronic stuff?
• My products(s) aren't selling well - what's missing?
• How do I get our web site noticed?
• We have some product display questions - where do I go?
• Is there a way to do an unmanned tradeshow booth?
• What type of advertising mailer gets the best response?

With all of the available types of electronic and print media, there is no doubt that it is confusing. You don't have to be embarrassed about not knowing all about it - most of the current technologies have only been with us a short period of time. You'd be surprised at how many of the "experts" don't even really understand the capabilities and liabilities of much of the electronic formats out today. The important thing is to accept that you don't know and find someone who does. That's where Media Mentors comes in.

Media Mentors is the consulting arm of Communication Arts and it represents the acquired knowledge of Eugene Vasconi, president of Communication Arts plus several media associates . His over thirty years experience as a television/radio producer/director plus dozens of years creating scores of advertising, promotion, and display projects slots him as one of the leading experts in the often confusing field of electronic media. As a teacher, consultant, and workshop presenter, he targets problems, find solutions, and provides clients with the solutions they need. With the added input from the associates, there is almost no electronic media question that cannot be answered.

So, why do I need a media consultant? ............................

Well, the fact that you have read this far means that you have at least some interest in finding the answers to your questions. Let's look at why many businesspeople turn to Media mentors. See if you fit into one of the scenarios:

1. All of this electronic stuff overwhelms you but you realize that it is crucial to your company's success.
2. You've muddled alone for several years and have several things in place but a nagging feeling tells you that there is more needed.
3. You're quite busy running your company and need someone to come in temporarily and pull the electronic media together.
4. No one in the company has much expertise in electronic media and you want to be sure you don't head down the wrong path.
5. You have one or more projects in mind and don't have the slightest idea how to start and are fearful of mistakes.
6. The company has paid good money in the past for television or radio spots and air time and it has done very little.
7. You just need an honest, reliable evaluation of how to proceed and you'll handle it from there.

What can I expect from Media Mentors?

If you haven't already viewed the Code of Ethics of the American Consultants League, go to the top of this page and mouse over the ACL logo. This gives you a good idea of the type of relationship we have with our consulting clients and how we serve their needs. We always adhere to the Code and have enjoyed mutually beneficial relationships with all of our clients. Here is a list of some (but not all) of the services we can provide:

• Analyze your business and products and devise and recommend electronic media forms of advertising and promotion to improve cost-effectiveness and performance.
• Develop a strategy to improve media penetration performance using existing and new formats.
• Create an electronic advertising campaign strategy.
• Improve your company's electronic media systems.
• Oversee and/or create specific media projects (i.e. TV/radio spots, DVDs, CDs)
• Overhaul and improve Internet based systems.
• Optimize tradeshow displays and improve effectiveness.
• Train employees into new areas of electronic media expertise.
• Seek out and recommend electronic advertising/promotion options.

The credential of the Media Mentors are strong and growing every day. In addition to associate's talents of a clinical psychologist, former television anchorperson, and highly-acclaimed advertising agent, Mr. Vasconi's credentials consist of:

• Ten years as a commercial television Producer/Director
• Eight years educational media producer
• Fifteen years producer/creator of all electronic media forms
• Workshop presenter and instructor
• Published author, producer, composer
• Bachelors Degree in Music, Masters Degree in Radio and Television
• Teaching certificate
• Graduate of American Writers and Artists Institute
• Member of American Consultants League, Texas Association of Museums, Pennsylvania Federation of Museums and Historical Associations

Altoona Railroaders Museum, Altoona, PA
Austin Convention and Visitors Bureau - Austin, TX
AWP, Inc. - Derry, PA
City of San Antonio, TX
Conann Homes - Austin, TX
El Campo Museum of Natural History - El Campo, TX
High Hopes Publishing - Ligonier, PA
Hubbard Museum of the American West - Ruidoso Downs, NM
Innovative Dispensing Solutions - Syracuse, NY
JLG Industries - McConnellsburg, PA
King Ranch - Kingsville, TX
Koch Refining Company (Flint Hills) - Corpus Christi, TX
The Music Lab - San Antonio, TX
Railroad Museum of Pennsylvania, Strasburg, PA
Ridley Motorcycle Company - Oklahoma City, OK
The Registry Resort - Scottsdale, AZ
TayMac Corporation - Tempe, AZ
TenPoint Crossbow Company - Suffield, OH
Texas Sports Hall of Fame - Waco, TX
Texas Water Utilities Association - Austin, TX
Timbercreek Residential Community - Dallas, TX
USTC - York, PA
Wendell August Forge, Grove City, PA

What we provide to our clients equals increased productivity and profitability.

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