Communication skills seldom come naturally – they can only be developed properly with assistance. We all need an objective, knowledgeable observer to watch us, hear us, analyze us, and tweak our performance. This is why professional coaching is critical to success.

What is media-based coaching? Our programs organize your communication style and help you and your employees prepare for any upcoming encounter: personal style, targeted imagery, storytelling, question/answer technique, and dozens of other elements that critically affect how your message is perceived.

Here’s how it works:

We use video evaluation based on our 30+-year media producer who has worked with hundreds of pros. Our television-based techniques causes our students to push harder, pay attention, be more motivated, and consequently make huge leaps forward. The camera brings a unique dynamic to the training because people in today’s work force are “TV-conditioned.” Mastering the skills of how the television communicates provides amazing results in training people to make clear, focused messages that improve productivity. Our clients have the confidence that comes from knowing how to handle any situation from media encounters to client meetings. In some cases, our coaches even accompany our clients to a critical event and provide on-the-spot support.

The Communication Arts Training Team:

Gene Vasconi leads the training team. He is a 30 year media professional and author of the book “Say W hat: Do You Really Know What You Are Communicating?” A professional speaker and television producer, Gene has trained hundreds of clients to power up their communication styles. His techniques produce results because he shows us the connection back to the power of television and the techniques that keep millions of people glued to the screen.

Linda Farrell is a former television anchorperson and veteran media/communications trainer. Her decades of expertise with all three major networks (ABC, CBS, NBC) give her the knowledge to train others in media techniques. An in-demand trainer for many government agencies and corporate operations, Linda is an engaging trainer and coach.

Pamela Horton, Ph.D. is a clinical psychologist and educator with a thriving private practice. Her specialty is helping people find new avenues of interpersonal communication. She brings decades of education and practical expertise to our clients as she shows them effective and surprising ways to interact with others.

TRAINING PACKAGES

** Training packages all include on-site coaching in addition to training in television messaging techniques. We believe that in-person training is essential toward maximum effectiveness of the packages.

BASIC PACKAGE - 1 DAY POWER SESSION:

ON SITE/ELECTRONIC

MORNING:

Management/staff introduction to training program

Evaluation of staff: One-on-one interviews with staff members to determine their communication level, style, and goals.

• Training session: all staff – why we communicate like we do, what we can use as communication tools, the top-ten TV message secrets, how to make a giant leap quickly. Enjoyable and dynamic session using numerous video examples and interactive techniques.

Based on Vasconi’s “Say What?” book – given to each participant along with audio CD.

• Training session: How to develop a powerful presentation (customized for the client’s needs)

May include, power writing, electronic techniques, personal presentation, Powerpoint, etc.

• Supervised staff assignment: Develop a 5-minute sales presentation on a topic within their level

AFTERNOON:

• Individual on-camera presentations by selected staff before the group.

Includes class discussion on elements of effectiveness

Comments about improvements

Each participant gets a DVD of their presentation. Option: management gets copy of each presentation.

Management to get report on training and student progress

• Wrap-up session:

Overview of the training, review of elements, how to keep progress continuing.

Please contact us for a customized investment quote on this package.   (888) 742-0074

DELUXE PACKAGE – 2 DAY POWER SESSIONS:

ON SITE/ELECTRONIC

• Intended for upper level management – problem solving, communication improvement, management styles, effectiveness training, development of teams, restructuring of procedures.
• 2 DAY SESSION with dual instructors provides more personalized attention.  Expanded use of video evaluation and critiques for ALL participants.
• PLUS: Includes one 15 minute telephone follow-up call with each participant (1 per week) (4 weeks)

Management to get report on training and student progress

Please contact us for a customized investment quote on this package.   (888) 742-0074

PREMIUM PACKAGE - CUSTOMIZED MAJOR PRESENTATION:

3 DAY POWER SESSIONS: ELECTRONIC/ON-SITE

• Available only to company owners and top management.
• Concentrates on effective message creation technique and maximizing presentation style. Plus, media self-defense and upper level problem solving, communication improvement, management styles, effectiveness training, development of teams, restructuring of procedures.
• 3 total days individualized training (days can be spread over one month) using dual trainers
• 5 one- hour coaching conferences as needed
• Unlimited e-mail access

Completely customized power sessions designed to maximize information while enabling the participants to continue their responsibilities:

Example: Targeted presentation:

Power training day 1: Development of presentation concepts, effective use of support materials, strategies, goals. Integration of television techniques for maximum communication effectiveness.

Power training day 2: Compressing the material for effect. Establishment of power presentation rules. On-camera presentation(s) with video evaluation. Critiques and development of improvements. Re-structuring and refining of presentation(s).

Power training day 3: Advanced presentation techniques review. Second video recording of revised and corrected presentation. Final adjustments and lock in elements. Third video recording of presentation.

Wrap-up session.

Contact Communication Arts at 888 742-0074 for help on scheduling your custom training.  Please allow sufficient lead time as availability is limited.